Whitney Young Health — Digital Ad Campaigns

During my time at Whitney Young Health, I worked on a variety of digital advertising designs as part of several key marketing campaigns aimed at strengthening community awareness and patient engagement.

1. "Since 1971" Awareness Campaign

This campaign was created to highlight Whitney Young Health’s long-standing role as a community healthcare provider. Research and data showed that many community members were unfamiliar with the organization, despite its 50-year history. The objective was to increase visibility and trust by emphasizing our legacy and commitment.
The campaign ran across social media platforms and through targeted geofencing ads in key local areas.

2. "Accepting New Patients" Campaign

One of the organization’s priorities for the year was to attract new patients. We wanted a message that felt supportive, welcoming, and community-centered. That idea became HERE FOR YOU, a campaign designed to communicate accessibility, care, and reliability.
The visuals and messaging helped position WYH as a trusted resource ready to meet the community’s healthcare needs.

3. "ThanksGathering" Fundraising Event

Each year, Whitney Young Health hosts its Thanksgathering fundraising event to raise financial support for the organization’s mission. The event also honors two distinguished community members for their contributions.
Promotion began in June and included social media campaigns, video content, geofencing ads, and email blasts. My work focused on designing cohesive digital assets that built anticipation and encouraged community participation.